Kildonan Place Mall //
New Custom Campaign

about:
Kildonan Place shopping centre in Winnipeg, Manitoba was looking for a bit of a cheerful fix that enhanced the centre. This very community-focused mall was perfect for a custom campaign that included and utilized the surrounding community. After developing and presenting various concepts to the client, a casting call was prepared for Manitoba residents to come to the mall and get a headshot taken by a professional photographer for free. Models were encouraged to be themselves and were promised that there would be little to no editing done on them to keep the campaign as natural and welcoming as possible. Photos, as well as personal notes including their names and favourite stores, would be utilized in upcoming event collaterals for the shopping centre.

This campaign was created to be fun, cheerful, community focused, natural and friendly! The final outcome of the updated campaign exceeded the client and community’s expectation granting coverage from the local news.

awards:
2016 | KP Shop Happy Campaign - ICSC Gold

2018 - 2019 | KP Casting Call - ICSC Finalist

services:
Branding, content creation, editing, video editing, web design, newsletter design and more

client:
Kildonan Place